Many successful drug-free athletes and sporting role models have committed themselves to using the 100% ME programme as a platform to promote anti-doping and to lead the global fight against doping in sport.
The Ambassador programme is not only there to promote anti-doping but is an important way of celebrating the honourable success of many of our most admired sporting heroes.
Ambassadors will promote the principles of doping-free sport and will raise awareness of fundamental issues amongst fellow competitors.
Most importantly, Ambassadors will help UK Sport and partner organisations influence the attitudes and values of young competitors in regards to drug-free sport.
100% ME competitors
"100% ME competitors" will be those who believe in what it truly takes to be a success:
- 100% Belief
- 100% Determination
- 100% Dedication
- 100% Resilience
- 100% Talent
- 100% Respect
- 100% Commitment
- 100% Knowledge
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